The linear model of economic growth with which we have coexisted in recent years no longer fits the needs of today's society in a globalized world. We have realized that we can not build our future on the "take, make and throw" model since many natural resources are finite.
This leads us to be more responsible with the use we make of the resources that the planet offers us, with our way of producing and consuming. In addition, companies have already begun to see the economic benefits of ursing resources in a more efficient way. And consumers also begin to value sustainable production when considering different brands for their purchases.